Monday, November 4, 2013

Google External Keyword Tool is Close How to Get it Back

Keyword Planner has replaced Keyword Tool

With Keyword Planner, we've combined the functionality of Keyword Tool and Visitors Estimator to make it easier to program search campaigns. That's why Keyword Tool is no longer available. You can use Keyword Planner to locate new keyword and ad group ideas, get functionality estimates for them to find the bid and budget that are proper for you, and then add them to your campaigns. We've also added numerous new attributes with Keyword Planner.
The external Keyword Tool is also no longer obtainable. If you want to get keyword ideas utilizing Keyword Planner, make positive to sign in to your AdWords account.

As you commence to use Keyword Planner, you are going to most likely notice some variations among Keyword Planner and Keyword Tool. Study on to find out much more about what has changed.
No match type information for search volume

With Keyword Tool, we showed you broad match statistics by default with the capacity to get data for other match varieties, like phrase and precise match. But with Keyword Planner, you'll get historical statistics only for precise match. To determine what match sort to use, add the keyword thought to your plan and evaluation the site visitors estimates for every match sort. This modify will help you get an accurate estimate of how significantly site visitors you can count on to get with various match varieties. There’s really a bit of overlap between broad and phrase match search phrases, and the search volume statistic in Keyword Tool didn't take that overlap into account. Site visitors estimates like click and cost do take this overlap into account, so checking those can aid you choose which match sort to use.

For example, let's say your keyword is dark chocolate. If you want to check that keyword's average month-to-month searches, we'll show you the identical stats whether you use a broad, phrase, or exact match kind with dark chocolate. Site visitors estimates like clicks and price, on the other hand, do take into account keyword match varieties. For instance, if you get estimates for a list of broad match search phrases, we'll take into account any overlap among these search phrases.
No device targeting

Keyword Planner doesn’t let you especially target mobile devices, like tablets and mobile phones. By default, it targets all devices, which is in line with current adjustments made to AdWords campaigns. We’re operating on a function that’ll enable you to get targeted traffic estimates by device variety and set bid adjustments for mobile devices.


In common, you are going to notice that the typical search volume data is larger in Keyword Planner as compared to the precise match search volume data you got with Keyword Tool. That's due to the fact we'll show you the average quantity of searches for a keyword notion on all devices (desktop and laptop computer systems, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computer systems by default.
Other modifications in the data columns

In Keyword Planner, you will notice numerous various data columns than those that you had been utilised to seeing in Keyword Tool. Right here are the variations:
Regional month-to-month searches and global monthly searches: These two columns have been replaced by the "Average month-to-month searches" column, simplifying the search volume data you can get. The typical month-to-month search volume is certain to your targeting settings, and you can get information for an complete nation or person cities and regions inside a country. Note that you can still get worldwide month-to-month search information by targeting all places.
Ad share: This column is getting replaced with a new column known as ad impression share to assist you look for potential impressions.
Google Search Network: This column has been replaced by the network option inside the targeting settings. To get data for the complete Search Network, select the "Google and search partners" targeting selection.
Search share: This column has been retired.
Approx. CPC (Search): This column has been replaced by the "Avg. CPC" column. You will get a lot more precise data in the average price-per-click column than you did in the approximate cost-per-click column.
Nearby search trends: This column does not seem in the Keyword Planner interface. However, you can nonetheless get search volume trends by hovering over the icon in the "Avg. month-to-month searches" column. You can also see these trends segmented by month when you download your historical statistics from Keyword Planner.
Extracted from webpage: This column has been removed from the Keyword Planner interface. However, you can still get the webpage the keyword idea came from when you download your historical statistics from Keyword Planner. Note that you'll only get this information when you search for keyword and ad group suggestions based on a URL, like a webpage on your website.
    Google External Keyword Tool is Close How to Get it Back
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